Abuse to customer

Companies in telecommunications, banking, insurance, utilities, each and every one of them is calibrated by attracting new customers. Gifts of mobile phones, game consoles, televisions, Ipads, prices more low, shares at half price, anything goes to attract your attention. Enormous amounts of money invested in advertising campaigns to attract a new customer that you improved even more supply if you come on top of the competition.
The thing does not end here, large corporations are also creating a culture that summarizes the typical saying that "no crying no mama". Little to talk about with your circle of friends you will find several instances of someone who has used the threat of to unsubscribe from a service to obtain special discounts.

What insurance concerns the situation becomes embarrassing in some cases and for some companies. Offers submitted that lack of the minimum technical analysis of profitability, enough that takes a reference premium from another company to lower half what is offered by the competition, or just with that report that the client requests the lower so that apply you the famous "portfolio retention" i.e.maintaining profitable customer if or if.
But

where we leave good customer?

that pays your receipt religiously every year, which has remained faithful in our bag of customers, that whose profitability is extraordinary because it has not generated the lower domestic spending for your company. An unjust situation clearly and more if we think that basically is this which is paying the discounts that apply to those who "lloriquean" for a price better.
But I imagine that the results in the short term are those who send them, I guess it is studied that customer good will remain good client until the end of his days and what premium at the moment is to present results of growth, now come the returns later, dangerous game.
By finishing with a thread of hope we see that some companies, few, have put in place systems of loyalty based on profitability, as the case of managed client of Liberty, which seek to determine who is "loyal and profitable" and reward them for this reason avoiding this has to beg him.